ehab help: Khor Kang Xiang (centre) and TechCare Innovation’s co-founders, Yeong Che Fai (left) and Patrick Chin (right). Their vision is to help stroke patients with their rehabilitation exercise.
1. How did you hear about the MaGIC PitchIN Challange? What is it about?
We saw MaGIC PitchIN Challenge on Cradle’s Facebook page which we follow. The challenge is for participating teams to raise funds from the public in 45 days via a crowdfunding platform. The team who raises the highest amount wins the competition.
2. Why did you decide to participate in the MaGIC PitchIN Challenge?
One of the main reasons we joined was because of the VVIP judges –Nazrin Hassan (Cradle Sdn Bhd CEO), Albern Murty (DiGi Telecommunications Sdn Bhd COO) and Faris Yahaya (Cyberview Sdn Bhd MD). At that time, we wanted credible individuals from the business community to evaluate our business model and this MaGIC PitchIN Challenge gave us the opportunity to expose our product to some of the respected people in the start-up community.
Looking back, we actually got more than we asked for. We managed to meet more VVIPs such as Prime Minister, YAB Datuk Seri Najib Tun Razak, Secretary General of Treasury, Ybhg Tan Sri Irwan Serigar Abdullah, Datuk Badlisham Ghazali who was the CEO of the Multimedia Development Corp then and many more. More importantly, they tried our products and gave very promising feedback. We also received attention from both media and public.
However, the core reason that we participated was to use the PitchIN platform to raise enough funds to build one robot for NASAM (National Stroke Association of Malaysia) as this was a way for us to get market validation and also raise the awareness about crowdfunding and stroke risks in Malaysia.
3. Now that you’ve won, what are your future plans?
In addition to the amount raised from crowdfunding, RM27,599, as the winner, we received a cash prize of RM25,000 AND 6 months in a Virtual Incubation Programme. All these will definitely help to speed up our commercialisation progress.
4. What would you say has been the most valuable advice you received during the Coach & Grow Programme (CGP)?
“Do it for real” is the most valuable advice I received. We realised business is not about how well we know the theory, but most importantly, its execution in the in real world. We also received practical advice from our coaches – the most important of which was to stay focused in solving our customers’ pain or problem.
5. What do you enjoy most about the CGP?
What we liked the most about the CGP is the valuable face-to-face coaching sessions, where we are able to get direct guidance and advice for our business venture from a coach that was specially assigned to our company for 12 months.
CGP also gave us access to many other experienced coaches and enthusiastic entrepreneurs via activities conducted outside of the one-to-one coaching sessions. Through the CGP, we got to share our inspirations and learn from each other’s experience. Besides, we learned a lot on the financial and marketing side — getting the advice and learning lessons from the value-added sessions that were organised.
6. What advice would you give to entrepreneurs which you wished you knew when you first started out in your journey?
Your product should appeal to the market and not just to you!
NATURAL WELLNESS SDN BHD
Natural Wellness does what its name suggests – promoting health and well being the natural way. It joined the CGP to get tips on bringing their businesses to the global stage. By being true to itself and not compromising on quality, it received the Global Award For Excellence in Quality and Leadership at the World Quality Congress. Its CEO, Shahnas Oli Mohamed tells us her story.