Coach & Grow

A market driven programme providing entrepreneurs with the right tools

The Coach & Grow Programme (CGP) is a public-private partnership between Cradle Fund Sdn Bhd (Cradle) and Proficeo where Cradle are the Programme Owners and administrators and Proficeo are the architects and designers who conduct programme implementation.

It is a market driven programme intended to bring together key players in the entrepreneurial ecosystem to nurture existing entrepreneurs to grow their businesses to greater heights via coaching. It is designed to provide entrepreneurs with the tools and ‘show-how’ to implement strategies and plans during commercialisation and growth stages.

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Who can apply for CGP?

Only technology-based entrepreneurs will be eligible to apply. Participation is open to companies that are registered in Malaysia, where 51% of the company is Malaysian owned and the primary base of operations is in Malaysia. Additionally, the primary applicant must be Malaysian, aged 18 years and above and residing in Malaysia for the duration of the programme.

Can I submit my application in Bahasa Malaysia?

All applications must be submitted in English.

What is the application process for CGP Season 5?

There are 2 stages to the application process :

Stage 1 - Submit information on Company and Business for evaluation. Eligible Applicants who have completed Stage 1 application form will be shortlisted and invited to participate in the Stage 2 application process.

Stage 2 - Shortlisted candidates will be required to fill in a more detailed application form and will be invited for a pitch interview.

How and where do I apply for the CGP?

Register your interest to participate in the CGP HERE. You can email us at cgpsecretariat@cradle.com.my for more information.

What is the Coach and Grow Programme (CGP)?

The CGP is a public-private partnership between Cradle Fund and Proficeo where Cradle are the Programme Owners and administrators and Proficeo are the architects and designers who conduct programme implementation.

It is a market driven programme intended to bring together key players in the entrepreneurial ecosystem to nurture existing entrepreneurs to grow their businesses to greater heights via coaching. It is designed to provide entrepreneurs with the tools and ‘show-how’ to implement strategies and plans during commercialisation and growth stages.

Can I select the programme I want to attend?

No. Applicants will be selected for the most appropriate sub-programme following review of their application forms and an interview process. There are 2 different sub-programmes in the CGP and the content for each sub-programme is customised for needs of the companies in the appropriate stage. They are the Go2Market™ Programme and the Go4Growth™ Programme.

How much time do I have to allocate the coaching?

The duration of the Programme is 12 months. However, we understand that you are busy running your business and therefore the minimum commitment required from you is an average of 2-3 days a month. We will provide you a schedule of coaching dates in advance, so that you can plan ahead.

What industry sectors must I be in to qualify for CGP?

CGP accepts applications from technology based high growth companies from the following industry sectors:

  • Retail
  • Energy
  • Halaltech
  • Fashion and Creative Sectors
  • Foodtech
  • ICT
  • Internet Based Business
  • Biotechnology
  • Green/Clean Technology
  • Advanced Electronics
  • Engineering Technology
  • Medtech
  • Fintech
  • Agritech
  • Mobile Apps
  • Robotics
  • Internet of Things (IOT)
  • Big Data
  • Edtech
  • Consumer Tech
  • eCommerce and Online Sales
What will I get from joining the CGP?
  • Only coaching programme in Malaysia designed for Growth Stage Companies.
  • Content of coaching is customised based on your stage of growth.
  • Individualised face-to-face coaching with dedicated coaches for 12 Months
  • High performers will be invited to participate in the “Investment Readiness Programme”.
  • Formation of Close-Knit Peer and Alumni groups of, currently, 469+ companies.
  • Additional Skills Development Sessions and Business Clinicsto support entrepreneurs.
  • Experience Sharing events to learn from seasoned entrepreneurs.
  • No equity taken.
Who are the coaches?

The coaches are experienced Entrepreneurs, Industry Experts, Senior Management from multinationals and GLCs and Investors.

Cradle programmes provides funding for your business.

Cradles believes that mentorship is one guaranteed way to gain experience from others. Our CGP is market-driven programme intended to bring together key players in the entrepreneurial ecosystem to train existing entrepreneurs to grow their businesses to greater heights via coaching, networking and showcase events.

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ARE YOU ELIGIBLE?

  • Your company must be 51% Malaysian owned with primary based of operations in Malaysia
  • Primary applicant MUST be a Malaysian, aged 18 years and above and residing in Malaysia for the duration of the programme
  • Commitment from 2 team members who are the Founder or C-Level management to attend the programme and fulfill contract terms.
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