CGP

Coach & Grow Programme

The Coach and Grow Programme or “CGP” is a public private partnership between Cradle Fund and Proficeo. It is a C-Level Coaching Programme designed to support Startups as they grow into Scaleups.

Can’t identify with case studies and theoretical best practices supposedly designer to help you build your business? We hear you! CGP Entrepreneurs are provided with the tools, templates and “show-how” to help you hit the ground running. Classroom hours are minimised so that you are out there practising what you’ve learnt.

No two businesses are exactly the same. We know once size can’t fit all. That’s why all coaching sessions are customised to the needs of each Individual Company.

We have 3 CUSTOMISED PROGRAMMES for entrepreneurs


  1. Go2Market(TM)
    Targeted at Entrepreneurs with a minimal viable product and have completed market validation.
  2. GO4GROWTH(TM)
    Targeted at companies that are already revenue generating but preparing to scale up.
  3. GOGLOBAL(TM)
    Targeted at companies that are already dominated local markets and preparing to scale up regional expansion plans.

We get seasoned entrepreneurs to help up-and-comers navigate through the challenges of building their businesses. All Coaches have entrepreneurial, industry or corporate experience and have the scars to prove it. They will impart secrets to:

  • Identifying early adopters and making your first sales.
  • Crafting Scalable business models.
  • Overcoming the challenges of uncertain market environments when taking your business global.

Interested in Applying for CGP? You must meet the following requirements:

  • 51% Malaysian owned with primary base of operations in Malaysia.
  • Primary applicant must be Malaysian, aged 18 years and above and residing in Malaysia for the duration of the programme.
  • Commitment from 2 team members who are Founder or C-Level Management to attend the programme and fulfil contract terms.
  • Commitment from 2 team members who are Founder or C-Level Management to attend the programme and fulfil contract terms.

FAQ
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NOTE
Commitment required from entrepreneurs is an average of 1 day a month for 12 months. Successful applicants will be awarded a grant to obtain coaching services and will sign a grant agreement with Cradle (terms and conditions apply).
For more information, please do not hesitate to contact the CGP secretariat at cgpsecretariat@cradle.com.my