Be Malas Brisk Move In Securing Fundings Through Cradles Co-Investment Deal

KUALA LUMPUR, MALAYSIA – 7 JULY 2015 – Cradle Fund Sdn Bhd (CFSB) and its co-investment partner, KK Fund announced their venture to inject funds into Malaysia-based startup, Pacific Founders Sdn Bhd earlier this month.

Pacific Founders Sdn Bhd that runs the Be Malas Portal raised USS$500,000 (approximately RM1.8mil) from CFSB and KK Fund as well as an angel investor who wished not to be named.

Be Malas (or Be Lazy) is the brainchild of three co –founders, Adlin Yusman, Suthenesh Sugumaran and Puvanendren M. Maniam; that provides an SMS-based concierge service to its clients in Klang Valley and some limited areas outside.

With its motto – We work hard, so you can be lazy – and a highly trained team of concierges called Rajin Runners, Be MAlas helps cutomers with their request from household affairs to company business matters all though SMS exchanges provided that the request is not against the law.

Be Malas’s clients must agree to the end price for every service performed which includes a base fee of RM25 before they get the Rajin Runners to run the errands for them. Clients can put in a request daily between 9am and 7pm.

Adlin regards receiving funds from an angel investor and co-investment partners, CF3SB and KK Fund as a huge vote of confidence in Be Malas’ ability to execute the business plan.

“The funds will be spent primarily on technology for both front-end (customer-facing) and bac-end which includes load management and last mile fulfilment as well as hiring the best talents to help us scale the business regionally,” he said.

Adlin also said that its regional brand. Be Lazee which was launched in Singapore on June 10, 2015 is already gaining traction in the city state and the team is looking forward to launching the same brand in Hong Kong before the end of the third quarter of 2015.

Be Malas currently operates in Malaysia and Singapore.