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Our Startups Stories

YouthsToday finds its rhythm, preps for expansion

  • Meticulous planning and keeping 10 steps ahead lead to success
  • A personal mission and global vision means a lifetime’s work
Ten years on, the social enterprise is now called YouthsToday and is engaging with more than 80,000 youths, funding, educating and supporting students and young professionals throughout Malaysia. is a portal where youths can find sponsors for their events, promote and sell tickets for their events, and connect to other youth for knowledge exchanges, and corporations can connect to youths through funding and marketing campaigns.
The online platform has been running for four years – its construction started in 2013 and it was officially launched in 2014.
Tan, the founder and chief executive officer, says that the team is still working on automating more services, such as allowing corporates to see all the student events listed on the platform and pick which ones they want to sponsor or run their marketing campaigns with.
Because the social enterprise is connected to such large numbers of youth – it engaged the first 50,000 youths in one year and built the number up more slowly after that – it has attracted the attention of both SMEs and big-name brands, such as Digi, Grab and Astro who sponsor student events and launch collaborative programmes with YouthsToday.
For example, a new feature launched with Astro late last year, called the Referral Project, allows students to recommend apps to their friends to download and try out. The referee gets a small ‘commission’ for each referral.
“We’ve built an entire youth community around our platform. I still remember having my idea just on paper six or seven years ago, and seeing it come to life was and it is really exciting. It was so much hard work,” says Tan.
Big plans achieved through risk management
YouthsToday started small, with Tan building the technology herself before hiring engineers and growing her team. It obtained the CIP150 grant from Cradle Fund in 2015 and funding of RM1 million (US$255,000) from Gobi Partners in 2017, which was used on tech enhancement and talent expansion to build and expand the platform.
It is still quite lean – there are only 10 people in the team. It monetises its services by taking a 20% cut from every sponsorship transaction it closes between brands and the youth community.
The social enterprise is currently valued at RM5 million. According to Tan, it will be looking for more funding at the end of this year. This funding will be used for overseas expansion – Singapore, the Philippines and Indonesia – but only once it has a completed online portal.
“We are also aiming at profitability by the third quarter of this year so that we can get a better valuation and expand faster,” she reveals, adding that it is aiming for an RM1 million profit margin, at around 5% gross profit.
YouthsToday’s progress has been achieved with meticulous planning by Tan and her team, as will its future plans. Interestingly, Tan is not the typical entrepreneur who is willing to make mistakes.
“There is a lot of financial planning and risk management that I do every time we want to take a new step or implement a strategy. I’m not the kind of person who will just go by trial-and-error. It must be a homerun,” she says.
Tan takes this stance because, she says, there are not many funding partners in Malaysia that can provide startups te funds or leeway for trial-and-error.
“It’s an entirely different landscape in Southeast Asia compared to the US or Europe. Here we work in Ringgit, and RM1 million is a very small amount of funding. There are only so many mistakes we can make,” she opines.
To this end, she believes in learning 10 steps ahead and making sure this is part of the company’s culture.
“That means making 10 new mistakes, as we cannot afford to make the same mistakes other entrepreneurs have already made. We need to learn from them. It means I have to be on it all the time.”




Dear Valued Entrepreneurs, Partners & Start-ups, The Malaysian Government has announced a Movement Control Order (MCO) from the 13th January – 26th January 2021 in 6 states including Kuala Lumpur by the Prime Minister, Tan Sri Muhyiddin Yassin on the 11th January 2021.

Please note that Cradle has never appointed any agent or representative to act on our behalf. If you have been approached by any party, who claims to be the representative or agent appointed by Cradle, who claims to be able to facilitate or guarantee in securing grants/funds from Cradle, whether in return for a fee/favour or otherwise OR if you have doubts about the authenticity and credibility of such party, please contact the Management immediately.