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Why This M’sian Startup Believes Online Ads Can’t Replace Traditional Offline Ones

Why This M’sian Startup Believes Online Ads Can’t Replace Traditional Offline Ones

Published 23 October, 2019

There’s a common belief that online ads may make traditional ads obsolete, especially with the ease of use and cost-effectiveness of the former.

But Therine Goh, co-founder and COO of AdEasy, disagrees. She believes that traditional media will always have its place. It just needs a helping hand to keep up with the times.

Curious to understand how, we asked for her thoughts on the state and future of traditional advertising in today’s digital world.

Source from Vulcan Post




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