- Naluri is a digital therapeutics solution founded by ex AirAsia X CEO Azran Osman-Rani that combines behavior science, data science, and digital design all into one app.
- The platform also provides professional health and life coaching services by connecting users to health professionals such as health psychologists, dieticians, and fitness coaches.
Azran Osman-Rani is no stranger to the entrepreneur world as he is an experienced leader with 20 years of experience in building new, innovative, and disruptive businesses.
Known as the founding CEO of AirAsia X Berhad, he led it from a startup to IPO in 6 years and achieved annual revenues of over RM3 billion with over 2,500 employees.
Other than that, he was also part of the founding team at an internet video-on-demand service, iflix, as its CEO of Malaysia, and helped to scale it to 650 employees across over 20 countries in 2 years.
To top it off, he is also an Ironman triathlete and his passion for health and fitness has now brought him to his latest venture—Naluri.
“Naluri is a digital therapeutics solution that combines behavior science, data science, and digital design to help you achieve the healthy lifestyle you deserve, conveniently and affordably,” said Azran.
Naluri was started in mid-2017 by Azran as he set out to build a business that would help the mass population to become healthier.
Here he was supported by two co-founders who both have backgrounds in healthcare—Dr. Jeremy Ting, a healthcare and tech specialist, and Dr. Hariyati Shahrima Abdul Majid of The Biggest Loser Asia fame.
The star-studded team set out to tackle the increase in numbers of Malaysians faced with chronic diseases.
“2 out of 3 adult Malaysians, or 13 million, are wrestling with chronic diseases, and across Southeast Asia, there are over 100 million people in total,” said Azran. “And on average, it costs the healthcare system over USD1,000 per person per year—so that’s USD100 billion expenses.”
“That’s avoidable because these diseases are preventable through healthier lifestyles.”