Malaysian adtech startup AdEasy has raised over US$200,000 from angel investors, pushing its total funding to roughly US$455,000.
Founded in 2017 by CEO Melissa Sim and chief operating officer Therine Goh, AdEasy offers an online marketplace for small and medium-sized businesses to book offline ad spaces, such as billboards, magazines, and other traditional advertising platforms.
“The funding will help us scale our business even faster and give us a strong financial base on which to expand our platform’s offerings,” said Sim. AdEasy also plans to focus on improving its platform’s features and implement new technologies.
Part of the fresh investment will also go to developing solutions to improve offline ad campaigns’ measurement and ROI, according to a statement.
Source from Techinasia