Why Malaysia is a good test bed for innovation despite funding hurdles
Published 04 July, 2019
“The market is so accessible and you see such a wide range of demographic in such a small geography that allows us to experiment, build our products, test it and get the results very quickly,” Khairil said.
Khairil explained that Axiata Digital first started out as an R&D unit in late 2012, when it was experimenting with various initiatives to participate in the digital economy. Eventually, it settled on three major pillars – digital financial services, advertising tech and API gateway. Today, Axiata Digital builds, accelerates and invests in ventures across 10 markets including Malaysia and Indonesia, and owns services such as Boost, ada and Apigate.