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Published 19 February, 2020
The technology space in Malaysia is widely perceived to be male-dominated. For years, the gender gap has been quite apparent in the number of female entrepreneurs active in the Malaysian scene. Despite the Malaysian government’s initiatives to address the lack of female participation in the industry, the current situation has not changed much, with only 23 per cent of startup founders in Malaysia being women.
However, some women are beating all odds and standing out in Malaysia’s tech startup scene. At AdEasy, an adtech startup looking to disrupt offline advertising, we are trying to make strides as a women-led tech company in Malaysia.
We started AdEasy in 2017 after spotting a gap in the offline advertising space. We aim to simplify the offline advertising process using the power of online marketplace technology.
But before we can get into our story, let us have a look at some of the challenges faced by female entrepreneurs in Malaysia and around the world.