(From left) NEXPlatform co-founders Stephen Lim and Alvin Chooi; Cradle CIO Juliana Jan, and former DEQ800 investment manager Siti Nur Hazwani Md Sabudin
MALAYSIAN-based company NEXPlatform Sdn Bhd, a startup that offers a full range property-technology solutions to the real estate industry, has raised US$189,973 (RM775,000) from Cradle investment programme, Direct Equity 800 (DEQ800) led by Cradle Fund Sdn Bhd (Cradle).
NEXPlatform will utilise the funding to upgrade its platform and services, grow the team and focus on market expansion to strengthen its position.
Founded in 2016, NEXPlatform was self-funded in the early stage of their startup journey, and this their first round of funds raised. It is a centralised digital platform that integrates property developer, agent, solicitor and banker in a streamlined system to facilitate the property lifecycle from pre-sales to after-sales services.
“Challenges surfaced as we move deeper into the Industry 4.0 era, and the property industry is no exception. Nowadays, real estate industry players are facing business challenges in the property sales lifecycle – due to the lack of a digital strategy to tackle the new generation’s needs, inefficient lead and data management, and the limited access to critical sales and customer data. These have resulted in a prolonged sales process and higher marketing and operational costs,” said NEXPlatform co-founder Alvin Chooi.
NEXPlatform’s Smart Digital Property Management Platform aims to reshape the property industry by digitalising sales assets in the entire project lifecycle – from pre, during and after-sales services.
Source from Digital News Asia