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Equity Crowdfunding in Malaysia : A Founders’ Journey

KKM dan DoctorOnCall bekerjasama bantu tangani kekeliruan berhubung COVID-19

Published 19 February, 2020

Hi, I am Joachim Sebastian, founder of Kratos Motorsports Sdn Bhd. I have been approached by fellow entrepreneurs on our crowdfunding efforts so I would like to map out our journey to achieving our minimum funding target on pitchIN.my.

Why crowdfunding and pitchIN?

With equity crowdfunding we intended to secure growth funding without the need to concurrently lose operational expenditure due to loan/debt repayments. Our 1st year and 2nd year will be all about marketing expenditure and cost control. If you take a loan, it is a repayment requirement on a monthly basis that will take away from operational expenditure.

We chose pitchIN because they had a very positive vibe around them plus the best track record in the industry. Working with Sam Shafie, Kashminder , Shenola and Chong Hon Mun further proved this notion right.

The Early Strategy

With equity funding, you build a community of investors and supporters while raising capital. We planned to have most of our investors being motorcyclists themselves, so not only do we get the required funding, we are building a community that will support the success and growth of the company because they themselves partake of the company’s offering. Using the crowdfunding mechanism, we also intended to spread the word about what we do in the market.

Source From LinkedIn



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