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Published 19 February, 2020
Malaysia’s early stage startup influencer, Cradle Fund Sdn Bhd (Cradle) together with Proficeo Consultants Sdn Bhd (Proficeo), today launched the Coach and Grow Programme (CGP) 2020 to support the fast growing innovation ecosystem in the country.
The CGP is a specialised coaching programme focused on nurturing startups and growth stage companies to get them on the path of sustainable revenue generation and scale. The programme is laser focused on business fundamentals – providing “show-how” techniques from succesful entrepreneurs, investors and corporate professionals who join the programme as coaches in order to Pay-It-Forward to the ecosystem.
Acting Group CEO of Cradle, Razif Abdul Aziz (pic) said the CGP was instrumental in helping good technology and non-tech companies grow into great performers and regional and global players. The goal is to help build and strengthen the capacity of our local entrepreneurs and to accelerate the growth of Malaysian tech-companies.
Cradle launches 5th cohort of its highly successful CGP for 2020“While researching the needs of Malaysian start-ups, we noticed that despite excellent products and services, they often have trouble scaling their business. By matching successful entrepreneurs with aspiring ones, the knowledge transfer is multiplied manyfold. We have been working with Proficeo, who bring in past alumni, industry experts and seasoned professionals to be part of this excellent programme.’’
Started in 2011, the CGP seeded a paradigm shift in how capability development programmes were conducted. It was the first long term coaching programme offering customised content and dedicated coaches for a period of 12 months. This programme, fully mandated by the Government of Malaysia, is provided to high potential entrepreneurial ventures with the ultimate objective of creating a pipeline of high quality companies that will grow and scale their businesses locally and regionally and attract investment and growth funds from funding agencies and investors.
A public-private partnership between Cradle and Proficeo, CGP is an example of how the government sector facilitates and supports private sector driven initiatives to foster growth of the Malaysian entrepreneurial ecosystem. The CGP is a proven and effective programme that has, over a 7-year journey, contributed significantly to the Malaysian economy whilst also creating a benchmark for how other capability development programmes measure human capital development, economic and social impact and global market reach.