KUALA LUMPUR: Supahands co-founders Mark Koh and Susian Yeap wanted to set up a data labelling company that would help businesses refine their data sets and train their artificial intelligence (AI).
The process to get up and running was relatively simple. They lodged an application with Cradle Fund Sdn Bhd, the government-linked, early-stage funds disburser for start-ups, and obtained some money to begin exploring their idea.
The start-up also received a very helpful advisor from Cradle who guided the new company through potential pitfalls and how to achieve growth with the funds already disbursed.
After raising seed money from early-stage backers Axiata Digital Innovation Fund and 500 Startups to expand further, things hit a snag when it came to boosting their market presence in the region.