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Published 19 February, 2020
ADEASY Sdn Bhd, an online marketplace for offline advertising, plans to expand its reach beyond Malaysia by penetrating the Singapore and Thailand markets by the third quarter of 2020.
Its CEO Melissa Sim says the reason for entering these two markets is the huge interest from its potential media partners there. She adds that demand for offline advertising such as billboards is still there regardless of changing times.
“We have a strong network of contacts in Singapore and Thailand as the appetite for offline advertising is still high,” she tells FocusM.
The company also intends to venture into other markets in Southeast Asia such as Vietnam and the Philippines in the next couple of years.
“We will make thorough feasibility studies and if they show positive outcomes, we might consider leveraging our platform there. We believe that the offline advertising landscape will always be relevant as it evolves with time and technology,” she said.
Sim, who has 12 years of experience in the ad and media industries, says the offline ad sector began from the good old times of putting up posters, to evolve into billboards, and now digital billboards.
“And contrary to common misconception, there is no one or the other between offline and online advertising.
“It’s about understanding the functions of each, and deciding which would work best to achieve the objectives of the company. A good marketer would know how to strike a balance between the two, to be present in as many touch points as possible while working within the company’s marketing budget,” she says.
Sim notes that the demand for offline advertising will be on par with online. This is because when the market becomes more sophisticated, businesses will know the value of both online and offline advertising, and will be seamlessly integrating them in their campaigns for optimal results.
As an online marketplace for offline advertising, AdEasy is a one-stop-platform for advertisers to browse online and book offline advertising spaces such as radio, cinema, billboard, magazine, newspaper, television and car.